Reasons Your Company Needs to Be Using Video Communication Now

Reasons Your Company Needs to Be Using Video Communication Now

We look at the software and hardware you’ll need to make the most benefit from video calls, and we give you five reasons to use the internet to communicate.

Videos are among the most effective business communication tools on the market. Organizations value them for their productivity-boosting qualities: According to Forbes Insights research, seven out of ten executives say video conferencing increases staff productivity. One.

The staff also appreciate them for how they treat them. 78% of those surveyed in the same study agree that video conferencing enhances the feeling of connectivity for employees working remotely.

Even though some companies did not seem to be impressed by the idea of communicating via video, the technology was proven effective in the massive shift that remote work brought during the outbreak and was estimated to increase by 535% in daily video conferencing usage in the year 2020. Being able to view and hear clients and colleagues regardless of distance made it easier for the company to establish its culture during a period when there was uncertainty and disruption.

The changes brought on by COVID-19 are likely to remain. It’s unlikely that people will abandon the benefits of a better balance between work and life offered through hybrid work or getting on planes or trains to an hour-long event shortly. It’s not a surprise that businesses are increasing their expenditure on video conferencing, resulting in a market that experts expect to reach $13.82 billion in 2023.

What is video communication?

Video communication covers all kinds of communications, from meetings to corporate, designed for employees to connect. One thing that makes it attractive to companies is that it can be used for many things. Videos can be used to accomplish various things:

  • individual calls
  • Interviews for jobs
  • team meetings
  • Customer Service
  • Webinars
  • Training sessions
  • Workshops
  • Presentations of companies
  • Promotions for recruitment
  • Live to stream

Video conferencing is a concept that has been introduced previously. The idea of having an event where people from different locations can view, hear, see, and communicate is more old-fashioned than you imagine. It was in the 60s that a few experiments were using CCTV, and later in the 70s, an essential picture phone was released (which was unable to make an impression).

It was in the 1990s that videoconferencing in corporate settings was commonplace. At the time when it was necessary to hold video-based meetings, you had to invest in expensive equipment, meaning that only big companies could use this method. Today, with the advancement of technology, video communications are easily accessible to everyone using smartphones.

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What are audio conferences?

Audio conferences aren’t identical to a standard telephone call since participants are linked to a central server, not individual numbers. Similar to video, they are an option for two to three persons to participate in a conference from any location. They can also provide opportunities equal to video conferencing, like the recording.

Audio conferencing might not be as flexible as videoconferencing; however, don’t rule it out. Video fatigue from conferencing is a real issue. As per professor Jeremy Bailenson of Stanford University, you were using video calls in excess can result in emotional fatigue and stress. What’s the most effective solution when you are bored of being on a screen and need an appointment? A conference call might be the solution.

Remember the 7-38-55 rule of communication specialist Albert Mehrabian. The words only convey 7 percent of the meaning, 38% is the voice tone, and 55% is body language. Although they aren’t as powerful as looking at the person’s face, their voice can be a powerful indicator.

Which are the top tools for video communications?

The video communications software must have every feature required to maximize collaboration and communication in your business meeting with brainstorming, workshops, presentations, and so on. Here are a few most important features:

  • Video chat. It can be a challenging aspect of the etiquette for video conferencing since you need help to discern the body language signals that signal when to interrupt. However, with chat boxes, users can ask questions and comment while another is speaking without interruption. Chat boxes can also be helpful for presenters (such as for training) because they permit you to determine whether or not your audience understands the message.
  • Sharing screen. The ability to view presentations and other documents while at the conference is an enormous time saver and a chance to work together. The software you use for video conferencing should permit all participants, not just the presenter, to share their screens and even use multiple screens simultaneously. If you can get ahold of software that allows participants to add annotations to shared documents, that’s great.
  • File sharing. Conferencing software to share files in a conference can help in reducing time. Be sure that your software allows you to upload different kinds of files like PDF PPT, PDF, MP4, etc.
  • Save files. File storage software can free up your server and cloud storage space. It is also beneficial to keep the files on conference servers because you’ll be able to access them anytime you wish to share them.
  • They are switching devices. For instance, the frontline or remote worker might initiate an online video conference using their mobile device before they change to a computer. The program you select should permit this with ease.
  • Recordings. Because of video conferences, not being in a position to attend an event doesn’t need to be a problem. If your software supports recording, you can capture the meeting and share it with anyone who needs access. It is also beneficial if you wish to use the information repeatedly (for instance, during the onboarding process of newly hired employees).
  • Application for mobile phones. Incorporating frontline and mobile employees in conversations is essential to creating a positive company culture. This is why the software you select must allow users to join any conference from wherever they may be.

Does video conferencing improve communication?

Everything is positive. There are five different ways that video conferences can enhance communication in your company.

  1. Mobiles and remote workforce

Research suggests that 87 percent of remote team members find themselves more in touch with their colleagues via video calls. This is amazing since remote work isn’t going away anytime soon. With the increasing use of video communication, businesses can provide their employees with a better feeling of working toward a common goal regardless of location.

  1. happier staff

Video conferencing makes employees feel more relaxed at work. According to a LifeSize study, 75% of people who make video calls to work remotely claim that the technology has improved their working-life balance. 2

Nearly 9 out of 10 (89 percent) employees believe that their productivity rises because they think that video calls decrease the time required to finish an assignment. As a result, 82% of employees are less likely to multitask on an audio or video call than on the phone.

  1. deeper connections

98% of those who participated in the LifeSize survey reported that video conferences helped develop relationships within and outside their workplace. Video calls have distinct advantages over calls using audio 63% of users of video report that they don’t like seeing the faces of their colleagues even if they’re unable to make it to meetings.

According to Harvard Business Review, the interaction between team members within proximity has grown by 40 percent since the outbreak. Nowadays, hybrid teams depend more than ever on their coworkers’ help.

  1. More reliable communication

Body language is absent in audio calls. Likewise, the voice tone can get missing in emails. Video calls offer an advantage in this respect and make it easier to grasp what’s happening. Intelligent features like sharing screens, chat windows, and hand-raise buttons in meetings can provide teams with many options for brainstorming more efficiently.

  1. Time-efficient use and money

Don’t worry about jet lag or expensive hotel rooms. A virtual date can save everyone money and time. With the appropriate equipment, hybrid teams can concentrate on planning an appointment instead of making a reservation for a train or finding a conference room in a city that isn’t familiar to them. Getting to the next meeting is as simple as opening up your notebook or mobile.

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