How often should you post on social media in 2022 ?

How often should you post on social media in 2022 ?
How often should you post on social media in 2021 ?

Social networks are platforms which make it effortless to spread and share messages about a new, the private life as well as the interests of every one of its customers. Marketing approaches in these networks are normally extremely effective as a result of their simple diffusion and broad reach of individuals. How often should you post on social media in 2022?

But it’s necessary that before working on those strategies to cultivate your business in programs, we understand the dynamics of every and every one. No network is just like another, they operate based on unique algorithms and the goals of each network are distinct.

For this reason, you need to have three well-defined standard facets. This will ease the achievement of this effort.

How often do you publish on Social Networks?

Among the most essential aspects in social networking marketing and advertising strategies is the significance of this content.

A variety of experts assure that, to accomplish a fantastic dissemination plan on social networks and also possess a highly effective internet presence, it’s crucial to make a snowball effect.

This result is all about how simple or quickly a post is shared between individuals. An individual sees one of the articles, is drawn by its articles and graphics and shares it with their own contacts.

As soon as you understand this impact, you should begin creating approaches that help you maintain regular content book.

How often do you post on social media?

read on the post to find out best timings to post on Facebook, Twitter, Google+, Instagram and more .

Do you know that food that you love? So, imagine having to eat it every day, at every meal . As much as you love a particular dish, one day you will get sick.

Are you not convinced? Can’t get tired of your mother’s stroganoff or Japanese food? So think about that song that was great, but played as many times in as many places as possible, it ended up getting boring.

The same goes for digital planning. As much as you love a particular topic or brand, if too much starts showing up on your timeline, polls, and inbox, you just get sick.

Thus, just as eating that wonderful dish on a special occasion makes it even better, brands and content generators must measure its frequency on social networks.

Knowing how many times to post is the fine line between being boring and boring or relevant and memorable.

You will know the answers to everyday questions, such as:

  • How often should I blog?
  • How many times can I post on Facebook?
  • How many times can I post on Twitter?
  • How many times can I post on Instagram per day?

Facts and statistics for Twitter 

  1.  According to Bitly, an average tweet lasts 2h48 , a Facebook post remains active for 3h12 .
  2.  A YouTube link lasts longer than a tweet and a Facebook post put together, with a half-life of 7:24 am !
  3.  The faster you flow movements, the more often you will need to post.
  4.  Big brands usually post a once a day on Facebook
  5.  Using hashtags on Instagram can make your photos more popular as they work as keywords .
  6. On LinkedIn, people expect your posts to bring some benefit. professional . Focus on quality.
  7. Pinterest prioritizes recent content . Pin and repin to make your posts appear in recent searches.
  8.  Reposting a tweet can generate 50% more traffic on the second post.
  9.  On Tumblr, don’t forget to use tags and buttons that have to do with your posts.

As in social networks, each case is different, but here we try to generalize so that people already have an idea of ​​the game.

Also Read: Best tips for building mobile app for businesses

How often to post on social media

The simple math behind the ideal frequency to post on social media.

Knowing how many times to post is the fine line between being boring and boring or relevant and memorable.

So, let’s get to the numbers!

How long is a tweet and a post on Facebook?

How long does it take for a tweet or post to lose visibility?

It certainly depends on the quality and relevance of the content.

But according to a survey by Bitly (popular link shortener), this can be measured by taking into account the half-life of a post.

Half life is the point where a Facebook tweet or post has already received half of all the clicks it will get in total.

After looking at around 1000 links, they came to the conclusion that the average life of a tweet is 2h48 , while a Facebook post is 3h12.

Then you can expect, on average, an additional 24 minutes of attention on Facebook relative to Twitter.

Fun fact: the half-life of a YouTube link is about 7:24 am .

How often do you post on the main social networks?

THE rule of thumb to remember is that the faster a stream moves, the more often it should post.

Here are some valuable tips to consider when planning your posts for each network:

(The data can depend on each type of business or person. Therefore, we recommend testing, evaluating and planning your publications).

Facebook: 1 to 2 posts per day

Big brands usually post only once a day. [unicavezaodia

Quick tip: in general, however relevant the content is, engagement decreases as we increase the number of posts. Even if you have a lot of fans, your posts will appear to fewer and fewer people, unless you pay for the ad.

Instagram: 1 to 2 posts per day

Quick Tip: Do you know what hashtags are for? They saw indexable hyperlinks within the network and by search engines. So if you click on the hashtags, you can get access to everything they talked about. Some of the most used are #tbt or #throwbackthrusday to remember the past, #ootd which is Look of the day in English (Outfit of the Day), #rules to republish someone’s photo giving credits to a person #latergram for photos that you cannot post at the time you took it.

LinkedIn: 1 to 3 posts per week

Quick tip : focus on quality, not quantity. People expect to receive some kind of professional benefit from their publication, in terms of industry knowledge or insight.

Pinterest: 3 to 4 pins per day

Quick Tip: Pinterest differs from other popular search engines by prioritizing the latest content. “Pin” and “repin” are often required for your content to appear among recent results for a particular search term, regardless of how popular it is.

Twitter: 4 to 5 tweets per day

Quick tip : give your tweet a second chance. Some businesses re-post the tweet after the half-life and get 50% more traffic on the second post. In moderation, you can apply this technique and ensure that the majority of your audience sees your tweets.

Tumblr: the more the merrier

Quick Tip: On Tumblrs, there are two important reasons for posting too often: First, the more you use, the more interesting people you can find. Second, more access and reblogs to your content. Don’t forget to use post-related labels and buttons.

Even with all of these tips, the most important thing to note is that there will be individual variations based on your brand personality, your customer preferences, and what happened in your business during that time.

When in doubt, only one thing is certain: common sense remains the watchword.


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