It was in August 2020 when Instagram presented its famous Reels. At that time, the famous social network announced a new way to create and discover short and funny videos on Instagram. The truth is that behind that decision was competing against another social network that was gaining more popularity called TikTok. Instagram Reels work as a kind of retaining wall against TikTok, and that is why Facebook has just announced its implementation.
With Reels, you can create fun videos to share with friends or anyone on Instagram. On Instagram, multiple 15-second clip videos can be recorded and edited with audio, effects, and new creative tools. In this way, we are constantly watching vertical videos, both on Instagram and on TikTok, where this functionality was already fully native. Now it is Facebook that joins this trend to make force between the two great social media networks of Mark Zuckerberg.
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As we say, Facebook is now the latest social media network that has decided to launch its Reels. In a first implementation, they will be available for Android and iOS in the United States, but their launch is planned worldwide. In the same way, it will allow you to create short videos with tools that will be available in the Facebook app itself. In addition, the Instagram Reels themselves will appear as featured on Facebook. The company claims that creators, with more or fewer followers, will now have a new way and more opportunities to make their content known.
When the user has created the Reel on Facebook, they can choose how to share it with other publications. That is, the audience options include Public, Friends, or Friends except. In addition, the Facebook Reels will be automatically configured for an audience over 18 years of age, but they can be modified at any time according to the app.
The emergence of TikTok as a native video social network has been a constant threat against Facebook and Instagram. That is why Mark Zuckerberg has always tried to join the trends to stop the possible scare of users to this social network. We will see how users welcome this great novelty on Facebook, which may revive their activity to some extent.
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